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from the blogs   in this issue

Each week Fard Johnmar, Envision Solutions' founder, offers insight, information and commentary on healthcare-related issues on his blogs, Envisioning 2.0 and HealthCareVox.  Click the links below to read some of the best posts from the last six months. 

The Evolution Of Online Search:
Implications For Healthcare & Communications

Over the past few months, Google has added a few new items to its search engine toolkit.  Read the posts below for information and reaction to Google's efforts. 

-What Are The Implications Of Google Health?

-Google Health = Google Co-op

-Google Trends: Measuring The
Impact Of Healthcare Communications

Race & Medicine: The Controversy Continues

Drug maker NitroMed's introduction of BiDil, the first medication approved for the management of heart failure in self-identified African Americans, sparked a storm of controversy. 

Click the link below to find out what some of the world's most prominent physicians, social scientists and others have to say about the practice of "race-based" medicine.  NitroMed weighs in on this issue in the final installment of this series. 

-Conversations About Race-Based Medicine  


 

Overcoming Pharma's Image Problem:
What Should The Industry Communicate?
 
In May, Harris Interactive released a poll indicating that the reputation of pharmaceutical companies is improving, but still poor. While the survey is good news for executives at beleaguered drug companies, the industry has a long way to go to fully repair its tarnished reputation.

Earlier this year, Envision Solutions conducted an informal survey of physicians, pharmaceutical company executives and communicators about the drug industry's poor reputation and asked what it should communicate to shift perceptions.  Read this article to learn what they had to say. 

Healthcare & Blogs:
Should We Believe The Hype?

Blogs have had a significant impact on numerous industries, including technology, communications and food services. However, what about healthcare? Are blogs a force in this industry or just an over-hyped fad?

Click here to learn why healthcare executives, physicians and others should consider taking a closer look at the blogging phenomenon.