Envision Solutions E-book: From Command & Control To Engage & Encourage:
A New Healthcare Communications Strategy For A
Social Media World Free Download
Overview
Currently, companies like Dell, Microsoft and General Motors are using social media technologies such as blogs to engage and communicate with their stakeholders. These corporations understand that social media has given the masses the power to significantly influence their economic fortunes.
Despite this shift in the communications landscape, many in the healthcare industry have been hesitant to do more than dip their toes into the social media ocean. One of the primary reasons is the fear that engaging social media will require giving up control of their messages. Losing control is not an option for many players in this highly-regulated industry.
Like it or not, the masses are already shaping perceptions of the healthcare industry. Individuals and organizations in this sector will have no choice but to develop a strategy for communicating effectively in a social media world.
Readers of this e-book will learn:
Why traditional "command and control" communications is slowly becoming less relevant
How to develop communications campaigns that will help you:
Engage social media appropriately
Encourage social media to communicate your messages accurately
How to produce social media and retain ownership of your content
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